Imagine it’s morning and you’re settling into a fresh day at the office. You open your web browser and see
graphical representations of key metrics your management team has been tracking as tactical measures for achieving
this quarter‟s objectives. That’s BrightAnalytics, Powerful Cloud Based Reporting, Fast and Easy.
Inside your web browser is a dashboard – graphs, charts, and reports that represent precisely the data that is relevant to you and your role. By the way, your Sales Manager has a dashboard too, except their dashboard represents critical data representing the measures required for them to be most effective in their role – sales by territory, sales by customer, sales by rep, and so on. Your Operations Manager may see quantity of missed shipments, percentage on time orders to priority customers, and other metrics they use to manage their portion of the business. Click further and they see details behind each metric.
Now imagine that, for the most part, you‟re already capturing this data. The problem for most businesses is not that the data isn’t being captured, it’s that it’s not being used. And the reason it’s not being used is probably because it’s not being communicated affectively to those that need it most. Those that can benefit most from dashboard solutions are usually not limited to the executive team – anyone within the company that has an effect on key metrics is a candidate for up-to-date information relevant to their role. In some cases, progressive manufacturers display key
metrics on large monitors on the plant floor as graphical indicators of performance measures. Call centers oftentimes use the same approach for displaying measures of call volume, percentage service requests closed within a targeted time frame, percentage of calls resulting in sales, etc.
From a management perspective, coupling accurate and timely dashboard reporting with employee or executive incentives can be very rewarding. Providing automated data on a regularly scheduled or real-time basis is a surefire way to keep everyone’s eye on the ball and working toward the company’s broader goals.
The objective for BrightAnalytics is to get the most relevant data (not all data) to the users that can actually make or influence change.