BrightAnalytics knows what it is like to be a growth company.
That is why they understand us so well 

- Financial Manager PKF-VMB, Stijn Van Walle

The right software for scale-ups and the right people behind the scenes

Financial services provider PKF-VMB has been around for almost 20 years, but still has a growth company mentality. This is very much an advantage, as many of PKF-VMB’s customers are scale-ups on the lookout for tailor-made solutions for their specific business rather than standard answers. "Our partnership with BrightAnalytics was therefore an obvious choice, because of its intuitive software, but even more so because of its people," CEO Wim Seynaeve says. 

Scale-ups without their own financial department can outsource their financial management to PKF-VMB. "We implement a number of tools to handle our customers’ financial management," Wim continues. "Our accounting has been 100% digital for quite some time now, but until recently, we didn't have an efficient tool for management reporting. We were making do with Excel." 

The perfect solution for PKF-VMB customers

That all changed when PKF-VMB met BrightAnalytics at a trade fair. "We discovered that the BrightAnalytics tool could be the perfect solution for our customers and a perfect addition to our product portfolio. BrightAnalytics would enable us to build intuitive, easy management reporting in the cloud instead of the Excel sheets we tailormade for each customer," Wim adds.

PKF-VMB set up two fairly complex pilot projects with BrightAnalytics at the beginning of 2019. The results were so promising that the company soon became a partner and decided to offer the tool to its customers. "The first customer we implemented BrightAnalytics for was an organisation that had grown through acquisitions. It consisted of 16 entities, with each entity having several shops," explains Stijn Van Walle, Manager Financial Management at PKF-VMB. "For that particular customer, we now provide actual performance reports on each shop entity continuously, rather than quarterly. This allows the owner to intervene where necessary."


Helping to look for challenges

The second pilot project was for a non-profit organisation. "Its primary motive was not financial reporting, but the need for a clear overview of all the current projects, the expected funding, the payable salaries and so on," Stijn continues. "BrightAnalytics linked the organisation’s accounting, time and attendance system and billing system. The forecast and budget module gives the non-profit organisation a perfect estimate of when certain invoices need to be sent to which partner. This makes this organisation a bit of an atypical customer for BrightAnalytics".

That is exactly what appears to be the main reason why PKF-VMB chose BrightAnalytics. "The people at BrightAnalytics are happy to help our organisation look for challenges, for ways to develop the software even further. That attitude is perfectly in line with our DNA, and that of our customers. Scaleups want solutions that work. The solutions are often so customised that they can only be used for their company. We can fully customise BrightAnalytics to our customers’ needs. One of the main reasons for that is that BrightAnalytics has all the right people. It knows what it's like to be a growth company, so it understands our world perfectly".

A reporting tool without a manual? The tool’s ease of use simply makes a manual unnecessary.

- James Vanhee, Junior Consultant PKF-VMB

A solution that is intuitive and quick to implement

Because the solution has an intuitive structure and is quick to implement, it is a perfect fit for a scale-up environment. Junior Consultant James Vanhee, who ensured the software was ready for the two pilot projects, says: "There is no manual, but people soon realise that they don’t need one. The tool is user-friendly and intuitive: our customers can get to work right away without any training." Wim agrees: "If you ask a scale-up when something has to be ready, the answer will almost always be 'yesterday'. We can now tell these companies that not only will they understand BrightAnalytics very quickly, the system will also go live in no time at all. And that is a very important asset for our customers."

  • The right software and the right people behind the tool
  • Intuitive and therefore quick to implement
  • Tailored to the customer's needs


VMB started some 20 years ago with just 3 employees. Today it has no less than 130 consultants working on the finances of their customers, from conventional accountancy, audit and tax consultancy to transaction services and financial management. For the latter, VMB still needed an intuitive tool, which it has found in BrightAnalytics. The organisation was so enthusiastic it immediately became a partner.

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