All the reporting problems we were having, have been solved by linking our accounting package with BrightAnalytics.

-Tom Bolsens, Financieel Verantwoordelijke
"There is often a difference between demo and practice, but at BrightAnalytics the promises were actually delivered on."
- Tom Bolsens, Financieel Verantwoordelijke

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Modules in use

From labor intensive to proactive reporting

For the Van Wellen Group – which comprises more than 40 companies – reporting was, until recently, quite a task. Various accounting packages, a lack of automatic comparisons and a context with intercompany transactions and consolidations made it a time-consuming and intensive process for finance manager Tom Bolsens. But since he linked up with BrightAnalytics, that’s a thing of the past.

Financial reporting for BrightAnalytics

“Before BrightAnalytics, I was more likely to be behind the times than I was to be proactive,” Tom begins. “We have a good and user-friendly accounting package, but it doesn’t do enough in terms of reporting because our group has more than 40 companies. In the past, I had to log in separately for most of these companies to call up figures, and I could not make automatic comparisons between years or companies. For others, we worked with external financial service providers, who provided me with their figures, often in different formats. I entered everything in Excel, company by company, and did manipulations there. It goes without saying that this was extremely labor-intensive and not at all user-friendly.”

The fact that the Van Wellen Group was also growing steadily – the company specializes in logistics property in the port of Antwerp and Grobbendonk, as well as residential property development – did not make things any easier. “New companies and sites were regularly added, which also required reporting. With a view to further growth, our shareholder also wanted to be able to see figures more quickly in order to make decisions, plan liquidity, and plan for the future.”

Connect with almost any accounting package

A professional reporting tool had to give Tom a fast and accurate insight into the figures, make comparisons easily, make budgeting possible, but also facilitate the tracing of intercompany transactions and consolidations. “And if I could, I also wanted to be able to follow up with customers and suppliers,” Tom says. “At first we thought about replacing our accounting package, but because it had been optimized in the meantime, we opted for an add-on for reporting. Our bank had once talked to me about BrightAnalytics. When I was about to contact them, they happened to call me themselves. The demo won me over immediately, and I haven’t contacted any other vendors since.”

Just three weeks later, Tom was able to view the first reports in BrightAnalytics. “Linking the reporting tool to our accounting package was child’s play, at least it seemed that way to us (laughs). Of course, I don’t know what happens behind the scenes. The fact that BrightAnalytics has more than 100 integrations allowing it to connect to virtually any accounting package, was an added bonus for us. As a result, I can now see the figures from all our companies in a single report, including those for which an external partner does the bookkeeping. In that sense, all the problems we had, have been solved by linking our accounting package to BrightAnalytics.”

Management reporting and intercompany matching

Tom is also impressed by the ease with which management reporting can be set up, and intercompany transactions traced. “BrightAnalytics links the numbers, and I set up the reporting myself. I was surprised by how smoothly that went. Often, there is some difference between a demo and practice, but here the promises were actually delivered on. It was enough to fine-tune the management reporting once, and link the account schedules of our 40 firms to the correct management reporting account.”

“Just last week we acquired another company. I informed BrightAnalytics, received the intercompany code, and the next day I saw the company’s figures in the platform and was able to integrate them directly into our reporting. It’s also very easy to make a comparison between the various companies, financial years, strongest deviations…. In short, I can now analyse our figures much better and faster, and respond proactively. The service I receive is top-notch as welll: if I have a question, I get an answer a few hours later. And that’s important to me.”

Time gain

He adds that, since the start of the collaboration with BrightAnalytics, he has gained a lot of time, so that closures are not only completed faster, but are also of a higher quality. “Thanks to intercompany matching, I can easily see whether a transaction has already been booked at all the companies involved. This is displayed in a mosaic with tiles for each company. If a tile is green, everything is okay. Orange or red indicates a mismatch. In this way, it has become very easy to ensure that intercompany performance matches at a closing.”

In the future, Tom also wants to use the tool for operational reporting. “I like to take things one step at a time. Once the ordinary bookkeeping is up to scratch, we start with the budgeting of all the companies. This is followed by the consolidation and possibly a liquidity planning. It reassures me that the tool can do it and grow with us.”

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The advantages of BrightAnalytics according to Van Wellen Group:

  • Smooth implementation
  • Connects to almost any accounting package
  • Figures from all > 40 companies in one report
  • User-friendly platform
  • Top service
  • Enormous time savings
  • Faster and higher quality closures
  • Growing with the business

Wondering what BrightAnalytics can mean for you?